why i chose telenor...
Posted by Ahmed Mustafa , Tuesday, June 29, 2010 6:53 AM
Its been a matter of great debate for me, with people asking me all sorts of questions about my return to telco instead of taking the standard fmcg route...after all thats what i had planned and why i did an internship with reckitt.
Heres the thing...when you go to college, your only objective shouldnt be getting a job, but rather finding a company that gives u a certain purpose, and thats what I saw in Telenor. we always tend to bitch about how the cleint never has the guts to change perspectives, how the client will not risk revenues to go for creative executions. Telenor did the absolute opposite with their karo mumkin campaign. Theyve provided us with a positioning that show all that is possible if we all start working towards an objective...together.
Its good to know that im part of a company that believes in changing customer lives by not simply selling soaps, but instead changing the very way they function. Whereas our ad strategy can be questioned, no one can argue what our services like easypaisa, doctor helpline and blood donation drive have done for this country.
And thats what i want to continue doing. Changing pakistan and taking it to new levels of success and contributing in my own way.
Think about it. What have u done for your country?
I got born. That's about the biggest triumph in the history of Pakistan.